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The best time to hire a publicist is 4–6 months before your book comes out. That gives publicists time to pitch long-lead media (like magazines and book podcasts), build buzz, and develop a strong pre-order and launch plan. That said—it's never too late. We work with clients at all stages: early in the writing process, mid-launch, or months after release. The sooner we start, the more we can do.